German Cycle brand MIFA & BESV of Taiwan in sales partnership
Sangerhausen – Germany – Taiwan based e-bike brand BESV and MIFA-Bike GmbH of Germany to join together in a sales partnership for Germany after Eurobike. BESV is owned by the Darfon Group of Taiwan, one of the leading electronics and IT companies active in the areas of control devices, power and energy technologies, and in environmental technology.
Tobias Schweter, Head of Sales at MIFA-Bike, explains, “BESV brand is unique and ideal complement to our own brands under the MIFA branding umbrella. Our GRACE and Steppenwolf sales teams will be the contact partners for German retailers. We have a significantly strengthened portfolio together, which makes us even more attractive for any e-bike specialist.”
He further added, “BESV models are exceptional with their very individual design, powerful motor assist technology, completely up to date and well integrated batteries, and with digital networking inspired by automotive technology.”
BESV sports e-bike range has fully-developed motor and battery technology, an interactive smartphone app and their completely integrated frame design.
Jonathan Yin, Associate Vice President of BESV, added, “We are delighted with this new partnership with MIFA-Bike. MIFA is the perfect partner to handle sales of our e-bikes in Germany. MIFA has a huge network of dealers and can also guarantee seamless support. This will enable us to bring BESV to market faster, and to further strengthen the brand in the German-speaking countries.”
BESV e-bikes won multiple awards like Red Dot Design Award and the cycle industry’s prestigious Eurobike Award.