decathlon

New Delhi – India – French sports goods retailers’ Indian entity – Decathlon Sports India Pvt Ltd continues to expand in India. As part of expansion in the Northern part of the country, Decathlon opened third store in the western part of Delhi in December.

Now, Decathlon has seven sports stores in the National Capital Region (NCR) with one outlet each in Noida & Ghaziabad, two in Gurgaon and three in Delhi.

Worlds’ largest sporting goods retailers has 44 stores in India now with Bengaluru in the South is its biggest market with eight stores.

Decathlon set up its first outlet in India in Bengaluru in the wholesale cash-and-carry format in 2009, where the Indian government allows 100% FDI (Foreign Direct Investment). After getting approval for a single-brand entity in 2013, Decathlon converted its existing cash-and-carry stores into large-format, single-brand stores.

India is the second fastest growing market after China in Asia as per Decathlon annual report, it has 166 stores in China & 37 in India till 1st January 2016. It has opened 51 new outlets in China, 17 in India in 2015, overall 140 outlets in 2015 in the world. Considering 2015, Decathlon opened only seven stores in India in 2016.

In 2015, Decathlon sales turnover reached €9.1 billion in 2015, representing a 12% increase. In 2015, Decathlon opened 140 new retail outlets (compared with 103 in 2014). With its first ever stores opened in Slovakia and Thailand, the company now operates in 29 countries, with a total of 1,030 retail outlets.